基于OBE理念下的《网络营销》课程实训教学改革的探讨

Discussion on the Practical Training and Teaching Reform of Network Marketing Course Based on the Concept of OBE

摘要: 面看当前形势，《网络营销》课程实训教学过程中存在的问题有：实训教学方式难以有效开展、课程考核与评价方式较单一、实训内容专业特色不突出、对课外知识的扩展不足等问题。本文结合OBE理念，对课程的实训项目、实训大纲、实训内容等进行研究，提出有针对性的解决思路，从而提高《网络营销》课程实训教学的效果，让学生毕业后能够更好地适应社会的需求。

Abstract: Looking at the current situation, the problems existing in the training process of the Network Marketing course are: It is difficult to carry out the practical training teaching method effectively, the course assessment and evaluation method is relatively single, the professional characteristics of the practical training content are not prominent, and the expansion of extracurricular knowledge is insufficient. Combined with the concept of OBE, this paper studies the practical training project, training outline and training content of the course, and puts forward targeted solutions, so as to improve the effect of the practical training teaching of “Network Marketing” course, so that students can better adapt to the needs of the society after graduation.