基于情感化理论的扬州漆器文创产品设计研究

Research on Yangzhou Lacquerware Cultural and Creative Product Design Based on Emotionalization Theory

摘要: 近年来，基于文创产业的兴起，扬州漆器髹漆技艺等中国传统工艺的实用价值得到了生动体现，但没有很好的解决用户的情感诉求，无法引起情感共鸣。因此本文立足于扬州漆器发展现状，从情感化理论视角分析其在文创产品中的设计方法，并以“柿柿如意”嵌螺钿首饰漆盒为例展示该方法的可行性。此研究可为扬州漆器文创产品及中国传统漆工艺的传承与发展提供一定的参考意义。

Abstract: In recent years, based on the rise of cultural and creative industries, the practical value of Yangzhou lacquerware and other traditional Chinese crafts has been vividly embodied, but it has not been able to address the emotional demands of users well enough to cause emotional resonance. Therefore, based on the current development of Yangzhou lacquerware, this paper analyzes the design method of Yangzhou lacquerware in cultural and creative products from the perspective of emotional theory, and demonstrates the feasibility of the method by taking the “Persimmon Persimmon Ruyi” inlaid jewelry lacquer box as an example. This study can provide certain ref-erence significance for the inheritance and development of Yangzhou lacquerware and traditional Chinese lacquer craft.