基于价值链的农产品电子商务应用

Application of E-Commerce of Agricultural Products Based on Value Chain

摘要: 为降低城乡贫富差距，推进农业现代化进程，本文将基于价值链理论基础，对农产品电子商务发展现状以及发展存在困境进行分析，并严格以发现的盈利模式单一、同质化严重、平台功能不健全、价值链体系各环节缺乏联系等问题为抓手，提出针对性解决措施，包括以宏观政策引领、提高农产品电子商务应用率；完善平台功能、强化参与主体间协调力；推动农产品生产、加工、物流等环节整合；构建完备的农产品供应链等，以供借鉴。

Abstract: In order to reduce the gap between the rich and the poor between urban and rural areas and promote the process of agricultural modernization, based on the theoretical basis of value chain, this paper will analyze the development status quo and development difficulties of agricultural products e-commerce, and strictly focus on the problems such as single profit model, serious homogenization, imperfect platform function, and lack of links in the value chain system, and propose targeted solutions, including improving the application rate of e-commerce of agricultural products with the guidance of macro policy, improving the function of the platform and strengthen the coordination among participants, promoting the integration of agricultural pro-duction, processing and logistics, and building a complete supply chain of agricultural products for reference.