贵州省银发旅游发展现状及策略研究

Research on the Development Status and Strategy of Silver Tourism in Guizhou Province

摘要: 随着我国老龄化进程加快，老龄人口基数增加，老年人群的消费潜力也在持续攀升，银发旅游正成为贵州旅游业的重要分支与新型业态。银发群体在旅游活动中展现出与大众旅游不同的个性化与差异化的特点，为积极引导银发旅游高质量发展，贵州省结合本地优势，在全域旅游与智能旅游的背景下，部署了一系列发展战略，现已取得一定成效。然而贵州银发旅游起步晚、起点低，以供需矛盾为核心诸多问题也逐渐暴露出来。本文通过分析贵州银发旅游发展现取得的成效与面临的问题，为贵州银发旅游提质升级提供合理有效对策。

Abstract: With the acceleration of China’s aging process, the increase of the elderly population base, and the consumption potential of the elderly population is also rising, silver tourism is becoming an important branch and new format of tourism in Guizhou. In order to actively guide the high-quality development of silver-haired tourism, Guizhou Province has deployed a series of development strategies in the context of all-for-one tourism and intelligent tourism in combination with local advantages, and has achieved certain results. However, Guizhou’s silver tourism started late and had a low starting point, and many problems with the contradiction between supply and demand as the core have gradually exposed. This paper analyzes the achievements and problems of silver tourism in Guizhou and provides reasonable and effective countermeasures for the high-quality development of silver tourism in Guizhou.