情境认知视角下的医学科普动画设计研究

Research on Medical Science Animation Design from the Perspective of Situational Cognition

摘要: 借助现代媒体的创新技术，医学科普已呈现出面向全社会的广泛价值。文章聚焦于医学科普动画的设计现状，结合情境认知与设计艺术学的理论和实际案例分析医学信息的转译方法与传播效能，研究总结出基于受众需求角度的医学科普动画设计策略，并在用户认知和信息感知以及社会效应等方面提出优化方案。为相关类型的设计实践提供建议与参考。

Abstract: With the help of innovative technologies of modern media, medical science popularization has shown extensive value to the whole society. The article focuses on the current status of the design of medical science popularization animations. It combines the theories of situational cogni-tion and design art with practical cases to analyze the translation methods and dissemination ef-ficiency of medical information. It researches and summarizes the design strategies of medical science popularization animations based on the audience’s needs, and uses them in the user’s perspective. Optimization solutions are proposed in terms of cognition and information perception, as well as social effects to provide suggestions and references for related types of design practices.