管理中私人关系研究梳理和未来展望
Review and Future Prospects of Research on Guanxi in Management
DOI: 10.12677/MM.2023.1312221, PDF,   
作者: 王建军:广州工商学院商学院,广东 广州;丛 竹:辽宁省烟草公司鞍山市公司,辽宁 鞍山
关键词: 私人关系服务质量顾客忠诚企业绩效Guanxi Service Quality Customer Loyalty Enterprise Performance
摘要: 企业如果想要快速发展,需要拥有广泛的私人关系,只有这样才能积累资源,最终走向成功。中国很多生意的大门都是在熟人之间打开的,尤其是B2B领域,因此,实证研究证明了私人关系对企业的发展起着很大的作用。本文就私人关系的含义,对企业的作用以及如何拓展私人关系进行研究。
Abstract: If a company wants to develop rapidly, it needs to have extensive personal relationships, only in this way can it accumulate resources and ultimately move towards success. Many business doors in China are opened between acquaintances, especially in the B2B field. Therefore, empirical research has proven that private relationships play a significant role in the development of enterprises. This article studies the meaning of private relationships, the role of enterprises, and how to expand private relationships.
文章引用:王建军, 丛竹. 管理中私人关系研究梳理和未来展望[J]. 现代管理, 2023, 13(12): 1756-1761. https://doi.org/10.12677/MM.2023.1312221

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