基于SPOC教育生态的《消费者行为学》翻转课堂实践研究

A Practical Study of Flipped Classroom in Consumer Behavior Based on SPOC Education Ecology

摘要: 本研究用生态学视角来审视传统课堂，并以此作为重要的切入点对翻转课堂进行教学生态分析，积极探索目前课堂教学中“生态失衡”现象的有效解决办法，以《消费者行为学》课程为例，探索构建基于SPOC教学生态的翻转课堂教学模型，从课前、课中、课后三阶段实践检验，证明“SPOC + 翻转课堂”教学生态系统的打造对于提升学生学习兴趣、培养学生学习主动性具有重要意义。

Abstract: This study examines the traditional classroom from the perspective of ecology, and takes this as an important entry point for teaching ecological analysis of the flipped classroom, and actively explores the effective solutions to the phenomenon of “ecological imbalance” in the current classroom teach-ing, and explores the construction of a flipped classroom teaching model based on the SPOC teach-ing ecosystem. Taking Consumer Behaviour course as an example, we explored the construction of a flipped classroom teaching model based on SPOC teaching ecology, and tested it in three stages of practice: before, during and after class, which proved that the creation of the teaching ecosystem of “SPOC + flipped classroom” is of great significance to enhance students’ interest in learning and cul-tivate students’ learning initiative.