项目教学法在中职《市场营销》课程教学中的应用

The Application of Project Teaching Method in the Teaching of Marketing Course in Secondary Vocational Schools

摘要: 项目教学法侧重于学生实践能力的培养，在《市场营销》课堂中运用项目教学法，可以让学生将理论知识与实践进行有机结合，充分发挥学生的主体作用。本文阐述了项目教学法的含义、应用价值、应用流程以及相关思考，以期为教师培养学生营销能力、提高教学质量提供参考。

Abstract: Project teaching method focuses on the cultivation of students’ practical ability. The application of project teaching method in “Marketing” can allow students to organically combine theoretical knowledge with practice and give full play to their main role. This paper expounds the meaning, application value, application process and related thinking of project teaching method, in order to provide reference for teachers to train students’ marketing ability and improve teaching quality.