考虑平台信誉下多供需方平台供应链价值共创研究

Research on Value Co-Creation of Multi Supplier Platform Supply Chain Considering Platform Reputation

摘要: 平台进行双方匹配的过程中，经常会出现单一工厂不能满足零售商的订单需求，需要多个工厂共同生产来满足订单需求，或者是由同一个工厂同时生产不同零售商所需的商品，出现多对多的匹配。但是单依靠平台为交易双方做订单匹配并不能完全保证资源的浪费，工厂的产能在转化为零售商所需商品时会有剩余，零售商的订单需求也不一定能完全找到合适的工厂进行生产。为解决如上资源浪费的问题，平台供应链需要协同发展，增加平台供需双方的规模，扩大资源池。因此平台三方需要为平台发展而付出努力，本文研究了补贴影响平台信誉下平台供应链价值共创。考虑平台、共享工厂、零售商合作博弈情形下平台供应链动态发展情况，应用微分博弈，刻画了可以表示平台健康发展的平台信誉，建立了平台信誉的状态方程，和基于平台供应链系统的利润函数，研究了补贴影响平台信誉下平台供应链价值共创问题。

Abstract: In the process of matching the two sides of the platform, it often occurs that a single factory cannot meet the order requirements of retailers, and multiple factories are required to jointly produce to meet the order requirements, or the same factory produces goods required by different retailers at the same time, resulting in many to many matching. However, relying solely on the platform to match orders for both sides of the transaction cannot completely guarantee the waste of resources. There will be surplus when the capacity of the factory is converted into the goods required by the retailer, and the order demand of the retailer may not be able to completely find a suitable factory for production. In order to solve the above problem of resource waste, the platform supply chain needs to develop cooperatively, increase the scale of both sides of the platform supply and demand, and expand the resource pool. Therefore, the three parties of the platform need to make efforts for the development of the platform. This paper studies the value co creation of the platform supply chain under the influence of subsidies on the reputation of the platform. Considering the dynamic development of the platform supply chain under the cooperative game of platform, shared factory and retailer, the paper describes the platform reputation that can represent the healthy development of the platform by using differential game, establishes the state equation of the platform reputation, and studies the value co creation of the platform supply chain under the influence of subsidies based on the profit function of the platform supply chain system.