政府补贴下双回收渠道闭环供应链定价策略研究

Research on Pricing Strategy of Closed-Loop Supply Chain with Dual Recycling Channel under Government Subsidy

摘要: 本文基于线上线下双回收渠道，研究了政府补贴下的闭环供应链定价决策问题，构建了由制造商、零售商、传统第三方回收商和“互联网+”回收平台组成的双回收渠道供应链模型，其中传统第三方回收商负责离线渠道，“互联网+”回收平台负责在线渠道。“互联网+”回收平台负责在线渠道。我们考虑了三种政府补贴政策：回收补贴、再制造补贴和复合补贴。结果表明，政府补贴和回收质量水平的提高增加了制造商和回收商的利润、回收价格、回收数量；零售商的利润和价格不受政府补贴政策和回收品质量的影响；政府倾向于实施再制造补贴政策，该政策下的回收质量水平高于回收补贴政策下的回收质量水平。

Abstract: Based on the recycling quality level, this paper investigates a closed-loop supply chain pricing decision problem with government subsidies, and constructs a dual recycling channel supply chain model consisting of a manufacturer, a retailer, a traditional third-party recycler, and an “Internet+” recycling platform. We consider three government subsidy policies: recycling subsidy, remanufacturing subsidy, and compound subsidy. We derive the optimal pricing decisions for manufacturers, retailers, and offline and online recyclers. The results show that government subsidies increase the profits of manufacturers and recyclers, recycling prices, buyback prices, and recycling quantities; retailers’ profits and pricing are not affected by government subsidy policies and the quality of recyclables; and the government prefers to implement a remanufacturing subsidy policy The level of recycling quality under this policy is higher than that under the recycling subsidy policy.