把握数字贸易发展新趋势：基于CiteSpace的可视化知识图谱分析

Capturing New Trends in the Development of Digital Trade: CiteSpace-Based Visual Knowledge Mapping Analysis

摘要: 借助CNKI核心文献库和CiteSpace可视化软件，分析了2015~2022年期间“数字贸易”主题及相关领域的中心文献。研究结果表明：我国数字贸易领域的研究作者分布较为分散，学者之间的合作较少，其中发文量高、影响力强的代表性学者包括周念利、陈寰琦、夏杰长、马述忠等，研究机构主要为智库研究院和高等院校；主要以数字经济、服务贸易、数字治理、国际贸易为核心的研究热点；价值链、数字治理、贸易规则等是数字贸易领域研究的前沿动态和研究趋势。

Abstract: With the help of CNKI’s core literature database and CiteSpace visualization software, the central literature on the topic of “digital trade” and related fields from 2015 to 2022 was analyzed. The results show that the distribution of research authors in the field of digital trade in China is relatively scattered, and there is little cooperation among scholars, among which the representative scholars with high publication volume and strong influence include Zhou Nianli, Chen Huanqi, Xia Jiechang, Ma Shuzhong, etc., and the research institutions are mainly think tank research institutes and universities. The research hotspots mainly focus on digital economy, trade in services, digital governance, and international trade; Value chain, digital governance, and trade rules are the frontier trends and research trends in the field of digital trade.