论网络平台算法权力的规制——基于算法解释的视角

On the Regulation of Algorithmic Power on Online Platforms—From the Perspective of Algorithmic Interpretation

摘要: 依托平台服务协议和平台规则，网络平台借助数据资源优势与算法技术优势在算法决策的过程中影响、控制用户，获得算法权力。基于算法权力，网络平台与用户个人之间系垂直的管理与被管理的关系，算法权力的滥用将直接影响用户个人权利。网络平台在人本理念的基础上，提供不打开算法黑箱的反事实解释以促进消费公平，提供事前算法解释以保护个人隐私，获得个人的信任与认同。

Abstract: Relying on the platform service agreement and platform rules, the network platform uses the advantages of data resources and algorithm technology to influence and control users in the process of algorithm decisionmaking, and obtain algorithm power. Based on the power of algorithms, the relationship between online platforms and individual users is vertical between management and management, and the abuse of algorithmic power will directly affect the rights of individual users. On the basis of the concept of people-oriented, the online platform provides counterfactual explanations that do not open the black box of algorithms to promote consumer fairness, and provides exante algorithmic explanations to protect personal privacy and gain personal trust and recognition.