元宇宙语境下的自由展示设计——元展示

Free Exhibition Design in the Context of Metauniverse—Meta-Exhibition

摘要: 商品、产品需要展出，各式各样的展出丰富多彩，而目前展示设计研究方向多有聚焦虚拟现实展示设计，少有对展示本身的特质进行研究。元宇宙时代的到来，给展示设计的本质与特质提供更有力的方式，虚拟展示从“增强现实”走向了虚拟共存，展示的方式更加丰富多样，区别于现存的虚拟展示。本文通过对元宇宙情境下提出的“元展示”进行研究分析，从背景发展溯源到特征再到设计原则的提炼，从而为未来的展示设计提供有力的参考。

Abstract: Commodities and products need to be exhibited, and a variety of exhibits are rich and colorful. At present, most of the research directions of display design focus on virtual reality display design, and less research is on the characteristics of the display itself. The arrival of the metauniverse era provides a more powerful way to display the nature and characteristics of design. Virtual display moves from “augmented reality” to virtual coexistence, with more diversified ways of display, which is different from the existing virtual display. Through the study and anal-ysis of the “meta-display” proposed in the context of the meta-universe, this paper traces the background and development to the characteristics and then refines the design principles, so as to provide a powerful reference for the future display design.