情感化视域下乡旅APP设计研究——以“十村乡韵”为例

Research on the Design of Rural Travel APP under the Perspective of Emotionalization—Taking “Ten Villages Rhythm” as an Example

摘要: 随着科学和社会经济的高速发展，我国民众生活水平和质量均获得了进一步的改善和提升，旅游业也得以高速发展。互联网时代下，旅游APP的出现与使用也成为了地方旅游和地方文化宣传、推广的重要工具，极大程度促进了相关城市和地方的经济发展，为当地有就业需求的群众提供了更多的就业机会。然而，许多村落未被完全开发的村落，例如常州市的钟楼十村，正积极投身于旅游市场。这类村庄的旅游链尚未完善，尚有许多环境资源和文化资源尚未得到开发。为了真正了解用户需求，给予用户最舒适的服务体验，本文将探讨情感化设计在乡村旅游APP中的重要性。通过引入情感化设计方法，乡村旅游APP可以更好地为游客服务，提高用户对乡村旅游的满意度。本文将探讨如何将情感化设计应用于钟楼十村的乡村旅游APP设计策略中，以实现乡村振兴的目的。通过基于情感化设计方法设计的针对钟楼十村的乡村旅游APP，我们可以更好地满足游客的需求，提升用户体验，实现乡村振兴的目标。

Abstract: With the rapid development of science and socio-economy, the living standards and quality of life of Chinese people have been further improved and enhanced. Tourism has also been rapidly developed. Under the internet era, the emergence and use of tourism apps have become important tools for local tourism and cultural promotion and promotion, greatly promoting the economic development of related cities and places, and providing more employment opportunities for the local employment-seeking people. However, many villages that have not been fully developed, such as Bell Tower Ten Villages in Changzhou, are actively participating in the tourism market. The tourism chain of these villages is not yet perfect, and many environmental and cultural resources have not yet been developed. In order to truly understand the needs of users and provide them with the most comfortable service experience, this article will explore the importance of emotional design in rural tourism apps. By introducing emotional design methods, rural tourism apps can better serve tourists, and improve user satisfaction with rural tourism. This article will explore how to apply emotional design to the design strategy of Bell Tower Ten Villages’ rural tourism app to achieve the purpose of rural revitalization. Through the rural tourism app designed based on emotional design methods for Bell Tower Ten Villages, we can better meet the needs of tourists, enhance user experience, and achieve the goal of rural revitalization.