基于符号学理论的珠海城市文创产品设计研究

Research on Zhuhai Urban Cultural and Creative Product Design Based on Semiotic Theory

摘要: 目的：以珠海文旅资源为研究对象，从符号学的视角出发，建立一套适合珠海地区特色的文创产品设计方法，从而设计一套文创产品，推动珠海地区发展。方法：从莫里斯的“三分”理论出发，对特定的符号进行了语义、语构和语用分析。在设计过程中，采用直接引用、重构分割、功能创新、内容创新等方法，并与目标用户的审美偏好等相结合，设计出一款有城市特色的文创产品。结论：通过对实际案例的分析，验证了利用符号学的方法对珠海“地城”特色文化产品进行设计的可行性，能够为当地特色文旅资源的开发和利用提供新途径。

Abstract: The purpose is to take Zhuhai’s cultural tourism resources as the research object, and from the perspective of semiotics, to establish a set of cultural and creative product design methods suitable for the characteristics of Zhuhai region, so as to design a set of cultural and creative products to promote the development of Zhuhai region. The method starts from Morris’s “three-part theory” and analyzes the semantics, structure and pragmatics of specific symbols. In the design process, methods such as direct quotation, reconstruction and segmentation, functional innovation, and content innovation are used, and combined with the aesthetic preferences of target users, etc., to design a cultural and creative product with urban characteristics. Conclusion: Through the analysis of actual cases, the feasibility of using semiotic methods to design characteristic cultural products of Zhuhai’s “underground city” has been verified, which can provide new ways for the development and utilization of local characteristic cultural tourism resources.