一种身体的标准与多元叙事——道具“模特”设计演变研究

A Body Standard and Multiple Narratives—A Study on the Evolution of Prop “Model” Designs

摘要: 本文从身体叙事的视角，以道具“模特”的起源与演变为脉络，分析西方消费文化中关于身体的标准与多元叙事。通过研究相关史料，本文发现商业“身体”展示需求的兴起是身体“模型”演变为人体“模特”的主要驱动力，其后从身份建构与性别凝视两个方面分析了道具“模特”如何建立理想形象的标准，以及时尚叙事如何实现了道具“模特”外观的多元化。最终弱性别设计理念的出现，则标志着一种新的叙事结构的诞生，即“模特”不再需要拥有具体的身份和性别，而是随着商品的变化呈现不同的面貌与特质，以更快的速度构建出新的欲望形式，加速商品在自由市场中的流通。

Abstract: The article examines the standards and diverse narratives surrounding the body in Western consumer culture, focusing on the origin and evolution of mannequins as props. Through the analysis of relevant historical materials, the study reveals that the rise of the commercial demand for body displays has been the main driving force behind the transition from body models to human mannequins. The article further explores how mannequins establish ideal images based on identity construction and gender gaze, and how fashion narratives contribute to the diversification of their appearances. The emergence of a weak gender design concept ultimately signifies the birth of a new narrative structure, where mannequins no longer require specific identities or genders but instead adapt to different appearances and traits, enabling the rapid construction of new desire forms and accelerating the circulation of goods in the free market.