地域文化元素在旅游文创产品设计中的应用与研究

Application and Research of Regional Cultural Elements in the Design of Tourism Cultural and Creative Products

摘要: 在国家加大对地域文化遗产的保护力度，扩大文化和旅游消费的背景下，研究旅游文创产品在不同地区文化滋润下的各种设计和应用形式变得尤为关键。通过了解旅游文创产品的概念及功能，发现旅游文创市场现存问题，并通过挖掘地域文化元素，找寻其中对艺术设计领域带来的灵感，利用各地区文化资源与旅游文创产品所带来的认知、情感、美学、推广等功能，能推动地区优秀文化创造性转化、创新性发展。地域文化元素在旅游文创产品设计应用中，需最大范围地保留其文化内核，兼具实用性和观赏性，以达到强化文化保护，塑造地域风貌，延续地区历史文脉的目的。

Abstract: In the context of the country increasing its efforts to protect regional cultural heritage and expanding cultural and tourism consumption, it has become particularly critical to study the various designs and application forms of tourism cultural and creative products nourished by the culture of different regions. By understanding the concepts and functions of tourism cultural and creative products, we can discover existing problems in the tourism cultural and creative market, and by exploring regional cultural elements, we can find the inspiration they bring to the field of art and design, and make use of the cultural resources and tourism cultural and creative products of various regions. Its cognitive, emotional, aesthetic, promotion and other functions can promote the creative transformation and innovative development of regional excellent culture. In the design and application of tourism cultural and creative products, regional cultural elements need to retain their cultural core to the greatest extent and be both practical and ornamental, in order to achieve the purpose of strengthening cultural protection, shaping regional features, and continuing regional historical context.