地域文化在旅游文创产品设计中的运用探讨

Discussion on the Application of Regional Culture in the Design of Tourism Cultural and Creative Products

摘要: 我国幅员辽阔，各地各民族所展现的风貌也是大相径庭，地域文化更是各具特色，有其丰富的精神内涵与独有的文化核心。文化创意产业作为我国近年来逐步发展起来的新型经济门类，由此衍生出来的各类旅游文创产品也正处于井喷的状态，但由于科技的发展，地域文化的疆界不断被打破，旅游文创产品中的地域特色显得愈发模糊，因此如何巧妙地将地域文化融入设计中显得尤为重要。文本从地域文化入手，探究地域文化在旅游文创产品设计中如何作用。

Abstract: Our country has a vast territory, and the features of each place are also very different. Regional cultures have become increasingly unique, with rich spiritual connotations and outstanding cultural cores. The cultural and creative industry is a new economic category that has gradually developed in our country in recent years. The resulting popular tourism and cultural creative products are also in a state of explosion. However, due to the development of science and technology, the boundaries of regional culture are constantly being broken, and the regional characteristics in tourism cultural and creative products have become increasingly blurred. There-fore, how to avoid conflicts starts with regional culture and explores the role of regional culture in the design of tourism cultural and creative products.