辽宁省农村电子商务发展对生活质量影响机制实证研究

An Empirical Study on the Influence Mechanism of Rural E-Commerce Development on Quality of Life in Liaoning Province

摘要: 数字乡村是乡村振兴的战略方向之一，本论文以辽宁省农村地区为研究对象，探讨了电子商务发展对农村居民生活质量的影响机制，希望通过对农村居民生活质量改变的调查，论证农村电子商务发展是否能够真正意义上的振兴乡村。本文重点分析了收入水平和自我价值实现的链式中介效应。研究发现，电子商务发展通过提高农民收入水平，从而在物质层面提高农村居民的生活质量；同时，电子商务发展也可以增强农民自我价值实现感，对农村居民精神生活质量也产生正向影响。

Abstract: Digital countryside is one of the strategic directions of rural revitalization. This paper takes the rural areas of Liaoning Province as the research object, discusses the impact mechanism of e-commerce development on the quality of life of rural residents, and hopes to demonstrate whether the development of rural e-commerce can really revitalize the countryside through the investigation of changes in the quality of life of rural residents. This paper focuses on the analysis of income level and self-worth realization of the chain intermediary effect. It is found that the development of e-commerce can improve the quality of life of rural residents by improving the income level of farmers. At the same time, the development of e-commerce can also enhance farmers’ sense of self-value realization, and has a positive impact on the quality of spiritual life of rural residents.