旅游景区导视系统设计研究——以鸣鹤古镇为例

Research on the Design of Tourist Guide System in Tourist Attractions—Taking Minghe Ancient Town as an Example

摘要: 随着生活水平的提高，越来越多的人选择在空闲时间外出旅游，大众对旅游的需求愈发强烈，对景区文化的兴趣也逐渐高涨。在景区旅游发展势不可挡的今天，景区导视系统已经成为景区规划中不可或缺的部分，在传递信息、指引游客和维持秩序上发挥着重要作用。本文以鸣鹤古镇为例，针对鸣鹤古镇导视系统缺乏地域特色、形式缺乏整体统一性、分布缺乏合理性等问题进行调查分析，挖掘当地地域文化，提出适合当地的导视系统设计方法，通过导视系统将当地地域文化呈现出来，并对鸣鹤古镇的导视系统进行设计实践，最后阐述旅游景区导视系统的设计思路。

Abstract: With the improvement of living standards, more and more people choose to travel in their spare time, and the public’s demand for tourism is getting stronger and stronger, and their interest in scenic culture is also rising gradually. Today, with the development of scenic tourism, the scenic guide system has become an indispensable part of scenic planning, which plays an important role in transmitting information, guiding tourists and maintaining order. Taking Minghe ancient town as an example, this paper investigates and analyzes the problems such as the lack of regional characteristics, the lack of overall unity in form and the lack of rationality in distribution, excavates the local regional culture, puts forward the design method of the guide system suitable for the local area, presents the local regional culture through the guide system, designs the guide system of Minghe ancient town, and finally expounds the design ideas of the guide system of tourist attractions.