基于诸暨地域文化符号的珍珠护肤品品牌设计研究

Research on Pearl Skincare Brand Design Based on Zhuji Regional Cultural Symbols

摘要: 本文旨在探究基于诸暨地域文化符号的珍珠护肤品品牌构建的新路径。通过分析珍珠市场、珍珠品牌现状以及珍珠护肤品品牌视觉设计要素，将诸暨代表性地域文化草塔抖狮子为研究切入点，深入研究抖狮子文化在珍珠护肤品包装中的视觉符号构建方式以及在地域产品品牌构建中的策略，为未来珍珠护肤品品牌建设提供可行性参考和可借鉴的基础。

Abstract: The purpose of this paper is to explore the new path of pearl skincare brand construction based on Zhuji regional cultural symbols. By analyzing the pearl market, the status quo of pearl brand and the elements of pearl skincare brand visual design, we take the representative regional culture of Zhuji, the grass tower shaking lion, as the entry point for research, and study in depth the way of constructing visual symbols of the shaking lion culture in the packaging of pearl skincare products as well as the strategy of brand construction of the regional products, so as to provide a feasible reference for the future pearl skincare brand construction and the basis to draw on.