南丰傩面具游戏棋文创产品设计

Nanfeng Nuo Mask Game Chess Cultural and Creative Product Design

摘要: 本文通过对南丰傩面具的形象进行分类和整理，分析出傩面具的基本造型特征以及其本身寓意着的价值。设计产品利用夸张变形以及重构等现代设计手段对傩面具形象进行再设计，最后再将傩面具的人物形象应用在华容道游戏棋的设计案例中。随着创意衍生产品的开发，为傩面具文创产品走向年轻人以及儿童市场提供了一种可能，使得这一古老的傩文化艺术风格得到持续保护与发展。

Abstract: This article classifies and organizes the images of Nanfeng Nuo masks, and the basic modeling features and the value implied by the Nuo mask are analyzed. The design product uses modern design methods such as exaggeration, deformation and reconstruction to redesign the image of Nuo masks. Finally, the character image of the Nuo mask will be applied in the design case of Huarong Road game and the development of creative derivative products will be carried out. With the development of creative derivative products, it provides a possibility for Nuo mask cultural and creative products to enter the market of young people and children, making this ancient Nuo cultural and artistic style sustainable protection and development.