桃花坞年画《一团和气》在文创设计中的应用研究

Research on the Application of Taohuawu New Year Painting “Harmonious Atmosphere” in Cultural and Creative Design

摘要: 中国的文化具有悠久的历史，木版年画便是在这个漫长的历史过程中诞生的。桃花坞年画作为江南独特的民间传统艺术，展示了苏州人民智慧的升华和生活方式的优化，同时也表达了人们对美好生活的渴望。然而，在21世纪这个科技飞速发展的时代，传统艺术逐渐被人们遗忘，因此如何让桃花坞年画这一传统民间文化焕发新的风采，使其能够被广大消费者所认可和了解，就需要我们将创新理念与桃花坞年画的艺术元素相结合起来。

Abstract: Chinese culture has a long history, and woodblock New Year paintings were born during this long historical process. As a unique folk traditional art in Jiangnan, Taohuawu New Year paintings showcase the sublimation of Suzhou people’s wisdom and optimization of their way of life, while also expressing people’s desire for a better life. However, in the era of rapid technological development in the 21st century, traditional art has gradually been forgotten. Therefore, how to make Taohuawu New Year paintings, a traditional folk culture, shine with new charm and be recognized and understood by consumers, requires us to combine innovative concepts with the artistic elements of Taohuawu New Year paintings.