“能指”对“所指”的僭越——后现代时尚符号体系的转变与探析

The Transgression of the Signifier” over the “Signified”—The Transformation and Exploration of Postmodern Fashion Symbol System

摘要: 数字技术的飞速发展催动了传统时尚行业的转型升级，使得时尚体系步入后现代时期，在这样充满消解意味的语境下，传统时尚符号体系已经不能完全阐释服饰发展趋势和流行现象。本文旨在从罗兰•巴特的时尚符号体系出发，探寻时尚符号中的“能指”如何对“所指”产生僭越，时尚符号体系的转变如何发生，并通过实例对观点进行现实考量，以期丰富虚拟时尚发展背景下后现代时尚符号体系的研究视角。

Abstract: The rapid development of digital technology has driven the transformation and upgrading of the traditional fashion industry, ushering the fashion system into a postmodern era. In this context, saturated with connotations of dissolution, the traditional fashion symbol system no longer fully elucidates the trends and phenomena in apparel development. This paper aims to explore, starting from Roland Barthes’ fashion symbol system, how the “signifier” in fashion symbols can transcend the “signified”, and how the transformation of the fashion symbol system occurs. Real-world considerations are applied through examples to enrich the research perspective on the postmodern fashion symbol system in the context of the virtual evolution of fashion.