数字鸿沟视角下农村中老年人短视频观看行为对健康影响的质性研究

A Qualitative Study on the Impact of Short Video Viewing Behavior on the Health of Middle-Aged and Elderly Individuals in Rural Areas under the Perspective of the Digital Divide

摘要: 背景：在数字鸿沟的背景下，探究农村中老年人观看短视频对身心健康的影响，为弥合数字鸿沟、促进中老年人在数字时代的媒体使用行为以及健康问题的理解提供参考依据。方法：基于扎根理论的研究方法，通过招募30位农村中老年人进行访谈，利用Nvivo11三级编码进行数据分析，并构建相关理论模型框架。结果：研究发现，数字鸿沟在农村中老年人短视频观看行为中扮演着关键角色。个体能力、信息特征、社会支持和媒介特性也被发现在短视频观看中相互交织影响，对农村中老年人短视频观看对健康产生影响。结论：数字鸿沟、个体能力、信息特征、社会支持与媒介特征等因素相互关联，共同对农村中老年人观看短视频行为与健康产生重要影响。

Abstract: Background: Against the backdrop of the digital divide, this study explores the impact of short video consumption on the physical and mental health of middle-aged and elderly individuals in rural areas. It aims to provide a reference foundation for bridging the digital gap and fostering an understanding of media usage behaviors and health issues among the elderly in the digital era. Methods: Employing a grounded theory research approach, 30 rural middle-aged and elderly participants were recruited for interviews. Data analysis was conducted using Nvivo11 three-level coding, and a theoretical framework model was constructed. Results: The study reveals that the digital divide plays a pivotal role in the short video viewing behavior of rural middle-aged and elderly individuals. Individual capabilities, information characteristics, social support, and media attributes were found to intricately intertwine and collectively influence the impact of short video viewing on the health of rural middle-aged and elderly individuals. Conclusion: Factors such as the digital divide, individual capabilities, information characteristics, social support, and media attributes are interconnected and significantly influence the short video viewing behavior and health of rural middle-aged and elderly individuals.