基于KANO模型的化妆品类购买APP界面设计研究

Research on the Interface Design of Cosmetics Purchasing APP Based on KANO Model

摘要: 为明确化妆品类购买APP界面设计中影响年轻女性消费者购买意愿的影响因素，文章首先通过文献研究收集了年轻消费者对购物类APP界面的需求要素。其次，通过用户访谈和李克特量表问卷进行筛选，确定了11项关键要素并对其划分维度与编码。最后，以KANO模型为指导制定问卷，并通过计算Better-Worse系数对各项要素进行属性归类和重要度排序，明确优先级，得出设计思路，并以此为指导进行设计实践，为相关设计研究提供了参考。

Abstract: In order to clarify the influencing factors on the purchase intention of young female consumers in the interface design of cosmetics purchasing APP, this paper firstly collected the factors of young consumers’ demand for the interface of shopping APP through literature research. Sec-ondly, through user interviews and Likert scale questionnaire screening, 11 key factors were identified and their dimensions were divided and coded. Finally, the questionnaire was developed based on the KANO model, and the attributes and importance of each factor were classified and sorted by calculating the Better-Worse coefficient, so as to clarify the priority and get the design idea, and the design practice was carried out according to the guidance, which provided a reference for related design research.