数字经济环境下农产品电子商务的发展研究

Research on the Development of Agricultural Product E-Commerce under the Digital Economy Environment

摘要: 数字经济是数字乡村建设的重要内容，同时也是乡村振兴战略的基本抓手。随着电子商务和移动支付的普及向广大农村的下沉市场持续渗透，农产品行业的发展也有了更大的机遇。本文主要通过对农产品电子商务的发展优势与存在的问题等进行分析研究，提出农产品电子商务可行的发展策略，以期帮助农产品电子商务市场更好的发展。

Abstract: Digital economy is an important part of digital rural construction and the basic starting point of rural revitalization strategy. As the popularity of e-commerce and mobile payments continues to penetrate into the vast rural sinking market, the development of the agricultural product industry also has greater opportunities. This article mainly analyzes and studies the development advantages and existing problems of agricultural product e-commerce, and proposes feasible development strategies for agricultural product e-commerce, in order to help the agricultural product e-commerce market develop better.