B2C电子商务合同中的消费者权益保护研究

Research on Consumer Rights Protection in B2C E-Commerce Contracts

摘要: B2C电子商务合同在电商经济中被广泛应用，线上交易过程中处于相对弱势地位的消费者权益常常遭受侵害。基于B2C模式下电子商务与传统交易方式存在的显著不同，立法上对于电子商务模式的规定未能做到尽善尽美，一定程度上导致了司法裁判多有认识分歧。本文在整体认知B2C模式与电子商务合同且根据既有法律规制现状的基础上，揭示电子商务合同订立存在的认识分歧、消费欺诈现象及消费者个人信息侵权的问题，指出相关法律规范的不充分，以及B2C电商模式实际运行过程中存在的困境，并分别提出消费者权益保护的具体措施。由于消费者在进行更为便捷的网络购物时通常也面临比传统交易更多的风险，当维护交易安全的价值理念与消费者权益保护原则相冲突时，此时法律的天平应向消费者权益保护适当倾斜。

Abstract: B2C e-commerce contracts are widely used in the e-commerce economy, and consumer rights and interests in relatively weak positions in online transactions are often violated. Based on the significant difference between e-commerce and traditional trading in B2C mode, the legislation is not able to do the best of the electronic business model, which has led to the recognition of the judicial referee. In this paper, the paper analyzes the problems of understanding the differences of e-commerce contracts, the phenomenon of consumer fraud and the infringement of consumer information, and points out the difficulties in the actual operation of the relevant laws and the measures of consumer rights and interests. Because consumers often face more risks than traditional transactions in the more convenient online shopping, the balance of the law should be skewed to the protection of consumers’ rights when the value concept of trade security is in conflict with the consumer interest protection principle.