新媒体视域下广西南宁市城市旅游产业发展探究

Research on the Development of Urban Tourism Industry in Nanning City, Guangxi Province from the Perspective of New Media

摘要: 在网络新媒体发展的今天，网络宣传已经成为城市旅游文化宣传的重要手段，南宁市作为广西壮族自治区的首府城市，有完善的基础设施建设和众多区位优势，并且有着众多的旅游景点。但在互联网发展的今天，南宁市的这些旅游景点面向的消费群体多数局限于南宁市当地以及周边城市，并未能打造出能够面向全国的知名旅游景点。究其根本，是这些旅游产业并未能借助地区优势打造出自己特有的旅游文化符号，也没有抓住互联网时代的流量红利，同时当地旅游产业的发展同质化、商业化严重等也是制约其发展的重要因素。本文从新媒体视角出发，借鉴国内知名旅游城市的成功经验，对南宁市城市旅游景点的新发展进行规划探究。

Abstract: In today’s development of network new media, network publicity has become an important means of urban tourism and cultural publicity, Nanning, as the capital city of Guangxi Zhuang Autonomous Region, has perfect infrastructure construction and many location advantages, as well as many tourist attractions. However, with the development of the Internet, most of the consumer groups for these tourist attractions in Nanning are limited to the local and surrounding cities in Nanning, and have not been able to create well-known tourist attractions that can face the whole country. The root cause is that these tourism industries have not been able to create their own unique tourism cultural symbols with the help of regional advantages, nor have they grasped the traffic dividend in the Internet era, and the development of the local tourism industry is homogeneous and commercialized, which is also an important factor restricting its development. From the perspective of new media, this paper draws on the successful experience of well-known domestic tourist cities to explore the planning and exploration of the new development of urban tourist attractions in Nanning.