恢复性体验对乡村旅游者幸福感的影响研究——基于扎根理论的探索

A Study on the Impact of Restorative Experience on the Happiness of Rural Tourists—Exploration Based on Grounded Theory

摘要: 随着城市化进程的加快，大众幸福感问题受到人们的关注。本文通过扎根理论定性分析方法，基于网络文本资料和访谈资料对乡村旅游者恢复性体验的维度进行归纳，总结出了恢复性体验通过目的地信任影响乡村旅游者幸福感的影响机制。此次研究加深了对乡村旅游者这一客群内心需求的了解。研究结果可以为政府部门和旅游目的地在乡村旅游的环境设计、氛围营造以及体验活动设置等方面提供参考建议，以提升乡村旅游者的旅游体验，达到提升其幸福感的目的，增强乡村旅游目的地的核心竞争力。

Abstract: With the acceleration of urbanization, the issue of public happiness has attracted people’s attention. This article uses grounded theory qualitative analysis methods to summarize the dimensions of rural tourists’ restorative experience based on online text materials and interview data, and summarizes the impact mechanism of restorative experience on rural tourists’ happiness through destination trust. This study has deepened our understanding of the inner needs of rural tourists as a group. The research results can provide reference suggestions for government departments and tourism destinations in rural tourism environment design, atmosphere creation, and experience activity settings, in order to enhance the tourism experience of rural tourists, achieve the goal of enhancing their sense of happiness, and enhance the core competitiveness of rural tourism destinations.