技术融合对市场融合的影响研究——环境不确定性的调节作用

Research on the Influence of Technology Convergence on Market Convergence—The Moderating Effect of Environmental Uncertainty

摘要: 技术融合跨越原有技术领域边界，通过创造新市场需求或整合以往不同领域的需求而催生市场融合，被视为市场融合的重要驱动要素。本文将技术融合细分为替代性和互补性技术融合，探讨其对市场融合的不同影响机制，以及环境不确定性在这一过程中所起的调节作用。利用2011~2022年间沪深A股上市的ICT企业相关数据进行实证研究，结果显示：替代性技术融合与互补性技术融合均对ICT企业市场融合具有促进作用，环境不确定性在替代性技术融合和互补性技术融合对市场融合的影响过程中均具有正向调节作用。本文不仅为理解技术融合与市场融合的关系提供了新的理论视角和实证支撑，同时有助于企业理解环境不确定性对技术融合驱动市场融合的不同影响机理。

Abstract: Technology convergence crosses the boundary of the original technology field, and promotes market integration by creating new market demand or integrating the demand of different fields in the past, which is regarded as an important driving factor of market integration. In this paper, technology convergence is subdivided into alternative and complementary technology convergence, and discusses its different influencing mechanisms on market convergence, as well as the regulatory role of environmental uncertainty in this process. Based on the data of Shanghai and Shenzhen A-share listed ICT enterprises from 2011 to 2022, the empirical research results show that both alternative technology integration and complementary technology integration promote ICT enterprises’ market integration, and environmental uncertainty has A positive moderating effect on the impact of alternative technology integration and complementary technology integration on market integration. This paper not only provides a new theoretical perspective and empirical support for understanding the relationship between technology convergence and market convergence, but also helps enterprises to understand the different influence mechanisms of environmental uncertainty on market convergence driven by technology convergence.