浅析未注册驰名商标的国际保护

International Protection of Well-Known Trademarks without Registration: A Brief Analysi

摘要: 为了分析未注册驰名商标的国际保护，首先需要明确未注册驰名商标的定义；同时，还需阐明未注册驰名商标保护的正当性和必要性。随后，可以探讨未注册驰名商标的国际保护机制。关于未注册驰名商标保护问题的主要公约包括《巴黎公约》《TRIPS协定》和CPTPP等。目前，未注册驰名商标在国际保护方面面临的主要问题包括保护基础即法律依据模糊、受商标地域性限制严重、过分关注反混淆保护而忽略或轻视反弱化保护等。针对这些问题，可以从建立界限清晰的未注册驰名商标法律体系、实施未注册驰名商标纠纷责任承担机制、对未注册驰名商标采取适当的有条件跨类保护等措施寻求解决方案。

Abstract: To analyze the international protection of well-known trademarks without registration, it is necessary to first define the scope of protection for these trademarks, and to clarify the legitimacy and necessity of such protection. Next, the international protection mechanism for these trademarks can be explored. Key conventions addressing the protection of well-known trademarks without registration include the Paris Convention, TRIPS Agreement, and CPTPP, among others. Currently, major issues in the international protection of well-known trademarks without registration include a lack of legal basis for protection, the severe limitations of territorial restrictions, and excessive emphasis on confusion protection, while neglecting or undervaluing dilution protection. To address these problems, solutions may be sought through the establishment of a clearly defined legal system for protecting well-known trademarks without registration, the implementation of mechanisms for identifying liability in disputes, and the adoption of appropriate measures, such as conditional cross-category protection, to protect well-known trademarks without registration.