高校大学生群体的消费异化现象及对策研究

Research on the Phenomenon of Consumption Alienation among College Students and Its Countermeasures

摘要: 在当代社会，消费异化现象层出不穷，我国高校大学生群体正复制并实践这种消费异化现象，主要表现为符号消费，奢侈消费和盲目消费。对此，需采取有效对策来遏制消费异化的蔓延。文章从个人、群体、社会三个层面探讨引导当代大学生走出消费异化误区的方案。

Abstract: In contemporary society, the phenomenon of consumption alienation is emerging, and college students in our country are copying and practicing this phenomenon, which is mainly manifested in symbolic consumption, luxury consumption and blind consumption. In this regard, effective countermeasures need to be taken to curb the spread of consumption alienation. This paper dis-cusses the solutions to guide contemporary college students out of the misguided consumption alienation from three levels: individual, group and society.