进口商品销售行为中商标使用的认定

Determination of Trademark Use in Sales Practices of Imported Goods

摘要: 由于数据网络的逐渐普及，经济全球化程度提升，国家间电子商务活动也日益频繁，也暴露了进口商品销售行为中商标使用的认定问题。核心在于我国目前“商标使用”概念的外延与内涵尚不明晰，“地域性”与“商标使用”之间的联系有待梳理。通过探究概念的底层逻辑，依据法律与学理确认“地域性”是商标权的固有属性，而商标使用仅是行为的定性。虽然国内对于商标使用的理解尚未形成定论，但销售进口商品都能够满足各方学说列明的构成要件。再明确“商标使用”从未限制使用主体只能是商标权人与商标所识别而出的并非只有商标权人，也就能回应所有的实务疑惑。最终得出结论，销售进口商品构成商标使用，司法应当一视同仁以示公平公正。

Abstract: Due to the gradual popularization of data networks, the degree of economic globalization has increased, and e-commerce activities between countries have become more and more frequent, which has also exposed the problem of determining the use of trademarks in the sale of imported goods. The core of the problem lies in the fact that the extension and connotation of the concept of “trademark use” in China are still unclear, and the connection between “territoriality” and “trademark use” needs to be sorted out. By exploring the underlying logic of the concept, it is confirmed that “territoriality” is an inherent attribute of trademark right, while trademark use is only a characterization of the act, based on law and doctrine. Although the domestic understanding of trademark use has not yet been finalized, the sale of imported goods can satisfy the constituent elements set out in the various doctrines. It is also clear that “trademark use” never restricts the subject of use to the trademark owner and the trademark owner is not the only one who is recognized by the trademark, which can also respond to all the practical doubts. Finally concluded that the sale of imported goods constitute trademark use, justice should be treated equally to show fairness and justice.