电子商务中消费者安全保障权的实践审视与规范进路

Practical Examination and Normative Approach to Consumer Security Rights in E-Commerce

摘要: 互联网发展高速进步的当下，消费者通过互联网在电子商务平台获取到便捷高效的消费和服务，电子商务的飞速发展使得消费者安全保障权的内容有了新的扩张，也增加了新的内涵。电子商务如一把双刃剑，在为消费者提供便捷的同时，因交易关系复杂化，对消费者安全保障权的保护也出现了一些新的障碍。要保证电子商务的健康良性发展，就要发现现存的困境，提出应对策略并有效解决，以保护消费者的合法权益和电子商务环境的良性循环。

Abstract: With the rapid development of the Internet, consumers can obtain convenient and efficient consumption and services through the Internet on the e-commerce platform. The rapid development of e-commerce makes the content of consumer safety protection right have new expansion and added new connotation. E-commerce is like a double-edged sword. While providing convenience to consumers, due to the complexity of transaction relations, there are also some new obstacles to the protection of consumers’ safety protection rights. To ensure the healthy development of e-commerce, it is necessary to find the existing difficulties, put forward countermeasures and effective solutions, in order to protect the legitimate rights and interests of consumers and the virtuous circle of e-commerce environment.