许知远的公共知识分子形象探析

An Analysis of Xu Zhiyuan’s Public Intellectual Personalization

摘要: 随着社会的发展，宏大叙事的消失，公共知识分子的含义发生很大变化，他们提出的批判声音得不到公众的认可，甚至还被贴上了含有贬义的标签。在知识分子不断地被边缘化的当下，许知远仍然坚持着一个“公共知识分子”所拥有的社会责任，他探讨时代精神，对社会和公众进行批判，试图给予公众另一种思维认知。本文探析许知远的公共知识分子形象以及他在知识服务领域所形成的商业模式。

Abstract: With the development of society and the disappearance of grand narratives, the meaning of public intellectuals has changed greatly. The critical voices they put forward are not recognized by the public, and even labeled with derogatory meanings. At a time when intellectuals are constantly marginalized, Xu Zhiyuan still adheres to the social responsibility of a “public intellectual”. He explores the spirit of the times, criticizes society and the public, and tries to give the public another way of thinking and cognition. This paper probes into Xu Zhiyuan’s public intellectual image and his business model in the field of knowledge service.