考虑互惠偏好与回收努力的包装闭环供应链决策研究

Research on Closed-Loop Supply Chain Decision Making for Product Packaging Considering Reciprocal Preferences and Recycling Efforts

摘要: 随着全球经济的快速发展和国内电子商务的蓬勃兴起，快递行业已经深深地融入了当今商业生活的方方面面。本文通过构建由快递企业负责回收，快递包装制造商作为领导者、快递企业为追随者的二级供应链。研究结果表明：集中决策下的利润均高于分散决策下快递包装制造商与快递企业的利润。快递包装制造商与快递企业的利润与互惠系数呈正相关关系，快递包装制造商和快递企业的利润与回收努力敏感系数呈正相关关系。

Abstract: With the rapid development of the global economy and the flourishing of domestic e-commerce, the express delivery industry has deeply integrated into various aspects of modern commercial life. This paper adopts the Stackelberg game method to construct a closed-loop supply chain in which the courier packaging manufacturer is the leader, the express delivery enterprises is the follower, and the express delivery enterprises is responsible for recycling. The results show that the profits under centralised decision-making are higher than those under decentralised decision-making between express packaging manufacturers and express delivery enterprises. The profits of express packaging manufacturers and express delivery enterprises are positively correlated with the reciprocity coefficient, and the profits of express packaging manufacturers and express delivery enterprises are positively correlated with the sensitivity coefficient of recycling efforts.