社交媒体用户隐私行为调查与保护对策研究

Investigation and Protection of Social Media Users’ Privacy Behavior

摘要: 网络是一把双刃剑，社交媒体在给用户带来便利的同时，也给个人信息的安全增加了一定的风险。基于社交媒体环境的特殊性，本文结合隐私计算理论和公平理论，利用统计软件SPSS和AMOS进行实证分析，探讨社交媒体用户隐私披露行为的影响因素与过程，并从用户和平台两个角度提出合理的隐私保护建议，以期共同维护社交网络环境的健康发展。

Abstract: The Internet is a double-edged sword. Social media not only brings convenience to users, but also increases certain risks to the security of personal information. Based on the particularity of the social media environment, this paper combines privacy computing theory and equity theory, and uses statistical software SPSS and AMOS for empirical analysis, to explore the influencing factors and process of the privacy disclosure behavior of social media users, and puts forward reasonable privacy protection suggestions from both user and platform perspectives, in order to jointly maintain the healthy development of the social network environment.