红色 体育旅游发展模式在溧阳市水西村的开发策略研究——基于层次分析法

Study on the Development Strategy of Red Sports Tourism Development Model in Shuixi Village, Liyang City—Based on Analytic Hierarchy Process

摘要: 本文对溧阳市水西村的红色资源发展现状进行分析研究，结果表明水西村中红色旅游资源较为丰富，但其对红色资源的开发方法仍然面临着形式单一、特色化不强难以吸引外来游客等问题。基于上述问题，本文运用问卷调查法、层次分析法等研究方法对溧阳市水西村中的红色资源开展开发策略研究。研究方法主要通过构造层次结构模型分析游客需求偏好，同时针对其需求偏好提出四大策略：搜集分析用户数据，依据偏好开展活动；评估目标地区地形，设计与其相匹配的体育项目；利用数字技术促进红色体育旅游发展；延伸红色体育旅游产业链条，推动地方经济长期持续发展。希望通过本项研究，为我国红色旅游与体育旅游的开发方式提供实用有效的策略。

Abstract: This paper makes an in-depth analysis of the development status of red tourism resources in Shuixi Village, Liyang City by the method of literature research. The results show that the red tourism resources in Shuixi Village are abundant, but the development methods of red tourism resources are still faced with problems such as single form, weak characteristic and difficult to attract foreign tourists. Based on the above problems, this paper uses questionnaire survey, analytic hierarchy process, qualitative analysis and other research methods to carry out research on the development strategy of red resources in Shuixi village, Liyang City. The research method mainly analyzes tourists’ demand preferences by constructing a hierarchical structure model, and puts forward four strategies for their demand preferences: Collect and analyze user data and conduct activities according to preferences; assess the terrain of the target area and design the sports program to match it; use digital technology to promote the development of red sports tourism; extend the red sports tourism industry chain and promote the long-term sustainable development of local economy. We hope to provide practical and effective strategies for the development of China’s red tourism and sports tourism.