新文科建设背景下电子商务专业生成资源教学设计初探

Preliminary Exploration of Generative Resource Instructional Design for E-Commerce Major in the Context of New Liberal Arts Construction

摘要: 本文探讨了新文科建设背景下电子商务专业的生成资源教学设计。通过对实际课堂中的教学案例观察，归纳总结了基于OBE的学习资源生成存在观察判断阶段、实施设计阶段和评价补偿阶段三个阶段，在此基础上，构建基于OBE理念下学习资源生成的电子商务专业课程教学设计，思考以目标为导向，进行电子商务核心课程改革，提升学生的综合素质，为电子商务行业创新发展注入活力。生成资源教学设计在电子商务专业中具有重要应用价值，有助于培养具备跨学科知识、创新思维和实践能力的人才。

Abstract: This paper explores the generative resource instruction design for the major of e-commerce in the context of the new liberal arts construction. Through the observation of teaching cases in actual classrooms, it summarizes the three stages of OBE-based learning resource generation: observation and judgment stage, implementation design stage, and evaluation and compensation stage. Based on this, it constructs the instructional design of e-commerce courses based on the generation of OBE learning resources, considering goal-oriented core curriculum reform in e-commerce to enhance students’ comprehensive quality and inject vitality into the innovative development of the e-commerce industry. Generative resource instruction design has significant application value in the major of e-commerce, helping to cultivate talents with interdisciplinary knowledge, innovative thinking, and practical abilities.