互联网企业数字资产价值创造及评估分析

Value Creation and Evaluation Analysis of Digital Assets of Internet Enterprises

摘要: 本文以价值链和价值网理论为支撑，进一步探究互联网企业数字资产价值问题，梳理数字资产与价值创造之间的关系。从价值创造、价值评估以及价值提升三方面研究互联网企业数字资产，以明确互联网企业数字资产价值创造可行性路径。在此基础上提出利用贴合互联网企业经营特点的评估模型，评估其数字资产价值属性，再结合实际案例，验证数字资产管理与价值创造对互联网企业的重要性。旨在为互联网企业利用与发挥数字资产价值提供参考，助推企业数字化成功转型。

Abstract: Based on the theory of value chain and value network, this paper further explores the value of digital assets of Internet enterprises and combs the relationship between digital assets and value creation. Research the digital assets of Internet enterprises from three aspects of value creation, value evaluation and value promotion to clarify the feasible path of value creation of digital assets of Internet enterprises. On this basis, this paper proposes to use an evaluation model that fits the business characteristics of Internet enterprises to evaluate their digital asset value attributes, and then verifies the importance of digital asset management and value creation for Internet enterprises in combination with actual cases. It aims to provide reference for Internet enterprises to use and play the value of digital assets, and promote the successful digital transformation of enterprises.