乡村振兴视域下新蔡县农村电子商务发展研究

Research on Rural E-Commerce Development in Xincai County under the Perspective of Rural Revitalization

摘要: 近年来，随着互联网技术的发展与信息化水平的不断提高，农村电子商务的发展条件不断趋于完善，中央一号文件进一步强调了要加大县域电商系统体系建设，进一步落实完善电子商务进农村综合示范项目的推进，由此可见，农村电子商务的发展意义重大，受到了国家高度重视。新蔡县作为国家推进电子商务进农村综合示范县，在发展农村电商助力乡村振兴方面取得了显著成效。同时，新蔡县农村电子商务发展过程中还存在的一些问题，如政府对新蔡县农村电商支持力度不够、农村电商基础设施建设不完备、农村电商供给保障能力薄弱、农村电商专业人才匮乏等，针对这些问题提出了促进乡村振兴视域下新蔡县农村电商发展的对策。

Abstract: In recent years, with the development of Internet technology and the continuous improvement of the level of information technology, the development conditions of rural e-commerce continue to improve, and the central No. 1 document further emphasizes the need to increase the construction of county e-commerce system, to further implement and improve the promotion of e-commerce into the rural areas of the comprehensive demonstration project. It can be seen that the development of rural e-commerce is very significant, and it has been highly valued by the state. Xincai County, as a national comprehensive demonstration county to promote e-commerce into rural areas, has achieved remarkable results in the development of rural e-commerce to help revitalize the countryside. At the same time, there are still some problems in the process of rural e-commerce development in Xincai County, such as insufficient government support for rural e-commerce in Xincai County, incomplete rural e-commerce infrastructure construction, weak rural e-commerce supply guarantee capacity, and a lack of rural e-commerce professionals, etc., and this paper further puts forward countermeasures for the development of rural e-commerce in Xincai County under the perspective of rural revitalization.