O2O模式下外卖店铺的经营情况研究——基于南京三区外卖店与传统店的对比

Investigation on the Operation of Take-Out Shops under O2O Mode—Based on the Comparison between Take-Out Shops and Traditional Shops in the Three Districts of Nanjing

摘要: 互联网 服务业商业模式的创新，进而催生出一种将线下消费体验与线上交易结合的新型商业模式——O2O (online to offline)。立足O2O模式下，以“美团”为代表的外卖平台近年来发展迅速，依赖外卖平台发展起来，专注线上餐饮业务而无传统门店的外卖店，受到社会大众的广泛关注。为帮助消费者真正了解当前外卖餐饮的真实情况，该文聚焦于餐饮行业中的传统店与外卖店的对比，分析了外卖店的店铺状况与经营模式，并探讨了外卖店存在的刷单好评与食品安全问题，提出信息公开与加强监管的建议。

Abstract: The innovation of the Internet service business model has spawned a new business model—O2O (online to offline), which combines offline consumption experience with online transactions. Based on the O2O model, the take-out platform represented by “Meituan” has developed rapidly in recent years. Take-out shops that rely on take-out platforms to develop and focus on online catering business without traditional stores have received widespread attention from the public. In order to help consumers truly understand the current real situation of take-out catering, this paper focuses on the comparison between traditional stores and take-out shops in the catering industry, analyzes the shop conditions and business models of take-out shops, discusses the problems of take-out shops and food safety, and puts forward suggestions on information disclosure and strengthening supervision.