公共价值视角下的电子商务协同治理之探

An Exploration of Collaborative Governance of E-Commerce from the Perspective of Public Values

摘要: 电子商务已经成为了便利群众生活、促进产业升级转型的重要引擎。电商的迅猛发展引发了新的治理问题，各种价值失范问题严重影响了电商行业的健康发展。公共价值是电商发展的合法性基础。为实现电子商务的可持续发展，本研究首先就电子商务存在的大数据杀熟、隐私数据泄露、追责困难等价值失范问题进行阐释。然后探讨公共价值视角下的电子商务协同治理之路。为促进电商发展，多元主体必须基于公平、安全、责任的价值共识开展合作，各司其职打造良好的电子商务发展生态。

Abstract: E-commerce has become an important engine for facilitating the life of the masses and promoting industrial upgrading and transformation. The rapid development of e-commerce has triggered new governance problems, and a variety of value failures have seriously affected the healthy development of the e-commerce industry. Public value is the basis of legitimacy for the development of e-commerce. In order to realize the sustainable development of e-commerce, this study first explains the value misconduct problems of e-commerce, such as big data killing, privacy data leakage, and difficulty in pursuing responsibility. Then it explores the road of collaborative governance of e-commerce under the perspective of public value. In order to promote the development of e-commerce, multiple subjects must cooperate based on the value consensus of fairness, security, and responsibility, and each of them should play its own role to create a good e-commerce development ecology.