论电子商务中消费者权益的保护

On the Protection of Consumer Rights and Interests in E-Commerce

摘要: 科技和信息技术的快速发展产生了一种新型的交易方式——电子商务。电子商务为消费者的日常生活带来了许多变化，其有效地降低了交易成本，提高了交易效率，为消费者带来了更多的选择空间和生活便利。大力发展电子商务产业已经逐渐成为了全球的共识，但在发展电子商务的同时，也要注意到电子商务对消费者权益的侵犯一系列问题。因此，有必要通过法律手段对其进行管理和控制以打造更加规范的电子商务环境，使消费者的权益得到有效的保护。

Abstract: The rapid development of technology and information technology has given rise to a new type of transaction—e-commerce. E-commerce has brought many changes to consumers’ daily lives, effectively reducing transaction costs, improving transaction efficiency, and bringing consumers more choices and convenience in life. Vigorously developing the e-commerce industry has gradually become a global consensus, but while developing e-commerce, we should also pay attention to a series of problems in the infringement of consumer rights and interests by e-commerce. Therefore, it is necessary to manage and control it through legal means to create a more standardized e-commerce environment, so that the rights and interests of consumers can be effectively protected.