乡村振兴背景下数字赋能农村商贸流通探析

An Analysis of Rural Commercial Circulation with Digital Empowerment under the Background of Rural Revitalization

摘要: 本文旨在研究数字赋能在乡村振兴背景下如何促进商贸流通的发展，数字赋能是农村商贸流通发展的重要路径，文章分析了数字赋能农村商贸流通的意义，以及农村流通数字化现状与问题，并提出了一些数字赋能商贸流通的路径。当前，农村商贸流通面临以个体经营为主出现的信息不对等、数字化基础设施不完善、电子商务人才匮乏等问题，应通过加快推进一二三产业数字化融合发展、加强农村数字基础设施建设、加强商贸流通业“线上 线下”融合发展、培养农村电子商务人才、推动农产品数字化品牌建设等举措推进农村商贸流通数字化发展。

Abstract: This paper aims to study how digital empowerment promotes the development of commercial circulation under the background of rural revitalization. Digital empowerment is an important path for the development of rural commercial circulation. This paper analyzes the significance of digital empowerment of rural commercial circulation, as well as the current situation and problems of digital rural circulation, and puts forward some digital enabling commercial circulation paths. At present, the rural commercial circulation is faced with the problems of information imbalance, imperfect digital infrastructure, lack of e-commerce talents and so on. The digital development of rural commercial circulation should be promoted by accelerating the digital integration of the development of primary, secondary and tertiary industries, strengthening the construction of rural digital infrastructure, strengthening the “online and offline” integrated development of commercial circulation industry, training rural e-commerce talents, and promoting the digital brand building of agricultural products.