共享经济产品的使用对亲社会行为的影响

The Influence of the Use of Sharing Economic Products on Prosocial Behaviors

摘要: 随着经济的发展，“共享经济”理念的出现极大地影响了人们的生活，其中不仅加大了人们生活的便利，同时也对环境，对个体也产生了一定负面影响。本研究阐述了共享经济的相关概念、影响因素以及功能等，随之阐述了亲社会行为的概念、测量方式和影响因素。其次探索了共享经济与亲社会行为的关系，即共享经济对人的影响，以及人格特质与使用共享经济产品的相关关系，如共情能力、亲社会倾向和人际信任水平。本研究使用自编共享经济产品使用情况问卷，用来测量被试对于共享经济产品的使用意愿与使用频率。本文采用了随机抽样的方式共获得被试有效数据251份。研究结果具体如下：从人口信息调查方面发现，人们的共享经济产品使用频率居中；其次人们的人际信任得分越高，共享经济产品的使用意愿更强；同时，人们的捐赠意愿和亲社会倾向都与共享经济的使用意愿有显著的相关关系；此外，研究发现人们的共情能力与共享经济产品的使用意愿有显著相关。从材料启动的角度发现，被试作为提议者时，共享经济组、网络消费组和控制组在金额分配的比例上有显著差异。在调节检验中发现，共情在共享经济使用频率和金钱捐赠意愿之间存在调节效应。本研究探讨了共享经济与亲社会行为的关系，即在共享经济环境下个体的分享行为的变化，有助于丰富共享经济和亲社会行为的研究成果，完善其理论体系。同时提升大学生对于共享经济的道德感，促进良好的共享消费模式，也有助于共享经济商业的健康发展。其次，在网络消费层面，本研究有助于找到人们在网络共享平台环境下的心理特点和行为特点；帮助人们在经济消费的环境中更好地预测和控制其行为，以达到更好地建设经济消费网络的共享关系和完善该研究领域的目的。

Abstract: With the development of economy, the concept of “Sharing Economy” has greatly influenced people’s life, which not only increased the convenience of people’s life. However, there has a certain negative impact on the individual as well as the environment. This paper expounds the related concepts of Sharing Economy and its factors and function, etc., then expounds the concept of prosocial behavior, its measurement methods and influencing factors. Secondly, we explore the relationship between Sharing Economy and prosocial behavior, just the effects of the Sharing economy on people. Besides, we also explore the relationships between personality traits and the use of sharing economy products, such as empathy, prosocial tendencies, and interpersonal trust levels. In this study, a self-compiled questionnaire on the use of sharing economy products was used to measure the willingness and frequency of the participants to use sharing economic products. In this paper, 251 pieces of valid data of the participants were obtained by means of random sampling. The results are listed as follows: It is found from the demographic information survey that the frequency of people’s use of sharing economy products is in the middle level. Secondly, the higher the score of interpersonal trust, the stronger the willingness to use the sharing economy products. Similarly, people’s willingness to donate and prosocial tendency are significantly correlated with the willingness to use the sharing economic products. In addition, the study found that there was a significant correlation between people’s empathy and the willingness to use the products of the sharing economy. From the perspective of priming experiment, it was found that when the subjects were the proposers, there was a significant difference in the proportion of the amount money among the online consumption, the sharing economy and the control. In the regulation test, empathy was found to have a moderating effect between the frequency of using the sharing economic products and the willingness to donate money. This study investigated the relationship between the Sharing Economy and prosocial behavior, namely the change of college students’ sharing behavior in the sharing economic environment, which is helpful to enrich the research results of sharing economy and prosocial behavior and perfect their theoretical system. It can also improve college students’ morality of the sharing economy, promote a good sharing consumption pattern and be good for the healthy development of sharing economy business. What’s more, at the network consumption level, this study will help to find people’s psychological and behavior characteristics of the environment in the network share platform; it helps people predict and control their behavior in the environment of economic consumption better, so as to achieve the better construction of economic consumption network sharing relations and improve the purpose of this research field.