跨境电商在长江经济带发展现状及对策建议

Development Status and Countermeasures and Suggestions of Cross-Border E-Commerce in the Yangtze River Economic Belt

摘要: 数字经济背景下，跨境电商作为一种新兴的贸易方式，在成为外贸增长“新引擎”的同时，也正在成为推动我国经济发展的重要力量。作为我国经济发展的重点区域，长江经济带横跨中国东中西，人口和GDP均超过全国40%，它在促进区域协调发展，助力中国经济提升方面发挥着中流砥柱的作用。当下，扎实推进长江经济带跨境电商的高质量发展已势在必行。基于此，本文对长江经济带沿线各省域跨境电商发展水平进行深入对比和探讨，通过相关材料、文献和数据来分析发展现状背后的原因，并针对各省域内部发展水平不均衡、整体水平质量不充分的问题提出对策建议，以期对长江经济带跨境电商高质量发展提供理论支持和实践指导，从而对长江经济带的高质量发展做出贡献。

Abstract: In the background of digital economy, cross-border e-commerce, as an emerging way of trade, is becoming a “new engine” of foreign trade growth at the same time, is also becoming an important force to promote the economic development of our country. As the key region of China’s economic development, the Yangtze River Economic Belt spans the east and west of China, the population and GDP are more than 40% of the country, it plays a mainstay role in promoting regional coordinated development and helping China’s economic promotion. At present, it is imperative to solidly promote the high-quality development of cross-border e-commerce in the Yangtze River Economic Belt. Based on this, this paper makes an in-depth comparison and discussion on the development level of cross-border e-commerce in various provinces along the Yangtze River Economic Belt, and analyzes the reasons behind the development status through relevant materials, literature and data. In addition, countermeasures and suggestions are put forward to solve the problems of unbalanced development level and inadequate overall level quality within provinces, in order to provide theoretical support and practical guidance for the high-quality development of cross-border e-commerce in the Yangtze River Economic Belt, so as to make contributions to the high-quality development of the Yangtze River Economic Belt.