不同文化下的颜色隐喻研究——基于Stroop范式

A Study of Color Metaphors in Different Cultures—Based on the Stroop Paradigm

摘要: 本研究选取来自江苏某高校30名本科生，采用2 (国界：中/外) * 2 (颜色：红/白) * 2 (效价：积极/消极)三因素混合实验设计，基于情绪stroop范式进行实验，研究不同文化下的被试对红白两种颜色的心理反应的一致性程度。结果表明被试对红色积极词的反应时显著快于红色消极词的反应时，说明红色与积极情绪联结程度较高；被试对白色积极词的反应时显著慢于白色消极词的反应时，说明白色与消极情绪联结程度较高。

Abstract: Thirty undergraduate students from a university in Jiangsu Province were selected in this study. The experimental design of 2 (national border: Chinese/foreign) * 2 (color: red/white) * 2 (potency: positive/negative) was adopted. Based on the emotional stroop paradigm, the experiment was conducted to study the consistency of the psychological responses to red and white in different cultures. The results showed that the reaction time of red positive words was significantly faster than that of red negative words, indicating that the degree of association between red and positive emotion was higher. The reaction time of white positive words was significantly slower than that of white negative words, indicating that the degree of association between white and negative emotion was higher.