网络主播直播带货中的法律问题研究

Research on Legal Issues in the Live Broadcast of Online Anchors

摘要: 随着网络直播带货的兴起，越来越多的商家和个人通过网络平台直播进行商品销售。网络直播带货掀起了新型消费热潮，在网络主播直播带货带来积极影响时，也要注意到网络主播直播带货中存在一系列法律问题。因此，有必要对网络主播直播带货中的法律问题进行深入研究，以保障消费者权益，促进行业的健康发展。本论文旨在研究网络主播直播带货中存在的法律问题并进行分析以及提出相应的解决措施。

Abstract: With the rise of online live streaming, more and more merchants and individuals are selling goods through live streaming on online platforms. Online live streaming has set off a new type of consumption boom, and when online anchors bring positive impacts on live streaming, it is also necessary to pay attention to a series of legal issues in online anchors’ live streaming. Therefore, it is necessary to conduct in-depth research on the legal issues in the live broadcast of online anchors to protect the rights and interests of consumers and promote the healthy development of the industry. The purpose of this paper is to study the legal problems existing in the live streaming of online anchors, analyze them, and propose corresponding solutions.